We at 45rpm would like to cordially invite you to our Pre-Order Exhibition, held on the 2nd floor of our UES location from April 7th to the 14th. We will provide more than 30 styles and color samples from our Summer 2009 Collection, which will be delivered throughout May and June, during this one-week-only event.  From the samples we have to offer you will be able to choose products in the fabrication of your favor.  This will allow you to use your valuable personal creativity, rather than purchasing a ready-to-wear product.  Also, we may be able to accept special size orders at this time.  We would appreciate if you could contact us for appointments so we can arrange to give you our full attention.  Our aim is to provide a sense of joy similar to that experienced in childhood. The simplicity and excitement during this time of life always gives a warm feeling and sense of nostalgia. We hope that in choosing your unique pieces from the collection you will have a one-of-a-kind experience. We will assist you and discuss your order together so that you can have exactly what you like. We look forward to seeing you soon!

Spring is finally here and we at the SoHo store are looking towards the new season as a time to refresh our hearts and minds. As the earth is regenerating itself, we want to show our appreciation for the boundless work that it does for us. At the same time, we also want to show our appreciation to our loyal customers. Our April display - a hand-sewn patchwork quilt - is in honor of Earth Day. Made with love by the SoHo staff, we think this quilt exemplifies the concept of mottainai - Reuse, Recycle, and Reincarnate old scraps of 45rpm fabric into something beautiful and useful! We don't want to keep the quilt all to ourselves, though, so after our display is taken down, we will turn it into colorful Eco Bags - while supplies last! - for our loyal customers who earn 500 points or more on purchasing Dash items. For each Dash purchase, one dollar will be equivalent to one point. We hope we can share our quilt with you in all of its incarnations.

We all love the soft feel of cotton against our skin because it just feels natural. Unfortunately, there isn't much about conventionally produced cotton fibers that we would consider natural. While it accounts for less than 3% of the world's agricultural land, conventionally grown non-organic cotton is responsible for more than 25% of all the pesticides used globally each year. This leads to unprecedented environmental pollution as surrounding plants, water, air, and soil absorb these toxins. But there is a better, more natural alternative. Organically grown and produced cotton clothing! We are proud to tell you that all of the cotton used in our Dash line is grown organically without the use of chemical fertilizers, pesticides or insecticides. This helps to preserve the natural environment of our planet and promote a cleaner and safer environment for future generations. Growing organically takes more time and requires more knowledge and skill, but we think it is worth it. Come try on your favorite piece made with our organic cotton and we think you'll agree!