rby45rpm.com : what's going on - september 02, 2008

Last Updated: September 02, 2008

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whats going on

Say Hello to Dash,
Our New Organic Line




			For 30 years, we have been putting our deepest feelings into making clothing using only the finest materials available. Now, we are ready to go to the next level in using pure, organic materials, and re-thinking our production process to be sensitive to our planet without sacrificing our original style of comfortable and cool clothing. Starting on September 2, our new all-organic line called 45' Ai Indigo, "Dash", will be available for purchase at our store. The concept behind this new line is that we feel the urgency to start with the resources we currently have in creating Eco Friendly products, and to reach the ultimate goal of making clothing from 100% organic materials.		The difference between organic and regular cotton is in the feel...both look the same visually, but the organically grown cotton will feel more natural, fluffier, and because there are no chemicals inside of the plant, it does not irritate the skin. Additionally, organic cotton better protects the skin against the harmful UV rays of the sun. And, of course, organic cotton not only benefits our own well-being, but that of our planet as well. Organic helps us to respect our Earth and ourselves.		The name of our Dash catalogue is "Tenjiku," because we feel that the essence of the word resounds greatly with the philosophy of this brand. "Tenjiku" has four meanings. The first is: Most respectful worker, which is a farmer. The second is: Beneficial. The third is: Virtuous. The fourth is: Benevolent action. These four moral characteristics define the core of our brand, and we hope that by using the word "Tenjiku," we never forget our ultimate goal. We hope that we can create a comfortable and relaxing space for you to feel free to connect with the Dash clothing, and be given a cause to think about the Earth.




			We would like to introduce our new exclusive "R bag." The R bag is produced at the 45rpm New York lab. "R bag" is for recycled bag. We have taken the environment into consideration, and have chosen to recycle our sample pants fabric into cute and unique bags.		Each pair of short pants can make one tote, and each pair of long pants can make three different sized bags: a big tote bag, a small hand bag and a small pouch. The R bag comes as a tote for $120 and a set of three bags for $190. The "R-Bag" is only available at the Upper East Side store.		Come and stop by the Upper East Side store at 17 E 71st street to see our new bags!

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