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Last Updated: Mar 19, 2010

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New Sorahiko Arrives
At 45rpm

While our Sorahiko Denim Jeans are considered our "basic" denim, they are definitely one of our favorites. Those of you already familiar with previous versions of the Sorahiko know that as well as being woven on vintage selvage denim looms and meticulously constructed with great attention to details such as hidden copper rivets, over time the Sorahiko takes on the characteristics of the individual wearing them. This year, taking into account suggestions from our customers, we improved on the fit by making them a little slimmer in the hip and leg. The new 2010 Sorahiko is a relatively straight leg, tapering only slightly at the hem.

In addition to our classic and most basic "One Wash" version of the Sorahiko, the 2010 model will also be available in our "Barn" wash - each piece hand distressed in Japan - as well as our much beloved "Nando x Nando" wash - super dark, a result of both the warp and weft being indigo dyed.

We hope that you will enjoy wearing this great new cut for years to come so you can see how beautifully individualized each pair becomes over time. Stop into our Soho location at 169 Mercer Street and check out our variety of the new 2010 Denim today!


		The spring season is certainly around the corner in New York! Our spring collection is now in full swing. As part of this season's collection, we introduced the limited edition Suvin Polo Shirt and T-Shirt, exclusively at our Uptown store. Suvin cotton is one of the rarest and highest quality cottons. Made from a blend of Sujata Indian and St.Vincent Sea Island cottons, this long filament cotton is sometimes referred to as, "the silk of cottons," due to its unique smooth texture. When you wear the Polo and T-Shirt, you will surely feel its unique hand. We hope you will enjoy wearing them this spring and summer.